Coke - Burn - Peep Show vs Quebec - 2010

This film tells the story of real-life characters from Peep Show, an all girl snowboarding film collective based in Quebec City. The film follows them and in particular their main boarder and leader of the group, Jess Kimura, who riffs on pain, play and perseverance in pursuit of her passion.
Shot by director Jonathon Hill, this collaborative film was created alongside two other Burn productions and formed part of our approach to involve pre-existing communities in the creation and distribution of the key campaign assets, rather than the brand launching it on its own.

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