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Life Time Value of a Client: The MOST important Number any Business Owner Must know.

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Uploaded by on Jun 26, 2009

The Life Time Value (LTV) of a client is The Most Important number you must know. Video by: http://www.RipCard.com or so say Many Marketing Geniuses, including Marketing Specialist Extra Ordinaire Jay Abraham.

You must know this number so that you can better understand the value of keeping a client as well as how much you can afford to pay to acquire a new customer.

It ties directly in to how the RipCard can help you do just that http://www.RipCard.com

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Uploader Comments (alfmarcussen)

  • Thanks for the comment Mr. Norway ;-)... checked out some of your videos as well Hans.

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  • Well done mate! Good video.

  • Have you tried it?

    I have several clients that have tried it and are still using this approach.

    You might be right under the following circumstances: If you are in a Market Place / location that attracts a "certain type of customer"....the one you most likely are referring to, YES, this type of clientele could fit in to the category that you are referring to.

    Either way: if you can just get people in the door, and you are GREAT at what you do....you will benefit hugely from this technique.

  • Giving away free haircuts will attract low value customers (cheapskates) who will not necessarily be repeat customers and will just wait for the next promotion. It would be better to charge $75 but throw in a bunch of free hair products. Referrals are a good idea.

  • This is a very valuable concept that all business owners need to know, understand and take advantage of.

  • Great!

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