Aveeno
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Uploaded by OgilvyPRWorldwide on Jul 28, 2008
Ogilvy PR's Johnson & Johnson (J&J) client was set to launch its new line of anti-aging facial care products, Aveeno® Positively Ageless™. While J&J has tremendous equity in the Aveeno brand name, it nonetheless was launching the line into an extremely competitive market segment. Building a "buzz" for the new line through traditional public relations mechanisms would be a daunting task. But if Ogilvy PR's Digital Influence (DI) team could literally create a "fountain of youth" in the heart of New York city—then harness that creation to powerful digital media—Aveeno Positively Ageless could achieve the optimal combination of strong word of mouth publicity plus attention from traditional media. You can read more about this case study and others at www.ogilvypr.com.
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thats bangin
ryoliciousrules 3 years ago
The drawing looks amazing awesome video I will check out your others
pinkbellaboo97 3 years ago