SCOTTEVEST iPod Spoof Commercial -

SCOTTEVEST, INC. (SeV), the industry leader in functional fashion, released a web commercial parody of Apple's iPod commercial. Apple's commercial shows a dancer in silhouette with the iPod's signature white wires flying around. SeV's parody humorously portrays the inherent danger of dancing with wires dangling. The dancer gets tangled in the wires and trips. He then dons SeV's patented Technology Enabled Clothing® (TEC), which manages the wires through hidden conduits, and then dances with increased energy as the beat of the music intensifies. The commercial ends with an endorsement from a surprising source, Steve Wozniak, Co-Founder of Apple and SeV customer.

Woz was actually the inspiration for SeV's commercial. When Scott Jordan, SCOTTEVEST CEO and Founder, discovered that Steve Wozniak was an online customer, he initiated an email correspondence. Much to his surprise, Woz replied within minutes. Scott asked how he had heard about SeV, Woz said his son is fan of the clothing line and added, "The SeV is the perfect accessory for an iPod."

Visit www.SCOTTEVEST.com for more info about SCOTTEVEST Travel Clothing

Category:

Howto & Style

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• SCOTTEVEST Travel Clothing

[jomix24]

how do u get the ipod and headphones to be white like that?

[scottevest]

I think it had to be hand drawn into every frame.

[lovelydiva06]

this was funny its so funny when the record scratches when he falls for some reason everytime i hear the record scratch effect in a movie or tv show or whatever i laugh its just funny to me

[DrFishyGreenBean]

First!

[SmoothbassmanStudios]

@jomix24 After Effects does it very easy to do.

[pspheaven]

KICKS ASS!

I got one :D LOVE It

[proto22005]

what's the song?

[JediMasterLego]

get it?

[JediMasterLego]

that's [part of] the whole point of the video.

you need to see the guy wearing just normal clothing (not "technology-enabled"-clothing)­, and then see himself trip and get tangled-up on the iPod-earphone cables, and then donning a Scottevest jacket and putting all his gadgets and stuff into the pockets, wiring the iPod using the personal-area-network [of the Scottevest jacket], and then dancing around to the beat of the music WITHOUT getting tangled up [again] in the wires of the iPod earphones.

[eminiar3]

nice video and i like the song, too. what is that for music? does somebody know?

[whiteboinoob]

looks nice, only comment I have is to make yourself a little darker. There are parts where you can see skin/clothing

[cavsjunkie23]

ahahaha that was awesome

[element166]

So was that dancer you Scott?