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Brands Social event | WOMM-U

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Uploaded by on May 13, 2009

Tuesday night at the WOMM-U Conference, John Andrews Wal-Marts Sr. Manager of Emerging Media, led a brands-to-brands conversation about lessons Wal-Mart has learned from its social media endeavors.

Introduced by Gary Spangler from DuPont, John took questions from the cozy gathering. This video ditty is in response to a question on how Wal-Mart is measuring success with tapping into conversations happening online.

LEARN MORE:
http://womma.org/brandscouncil

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Education

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