Tuesday night at the WOMM-U Conference, John Andrews Wal-Marts Sr. Manager of Emerging Media, led a brands-to-brands conversation about lessons Wal-Mart has learned from its social media endeavors.
Introduced by Gary Spangler from DuPont, John took questions from the cozy gathering. This video ditty is in response to a question on how Wal-Mart is measuring success with tapping into conversations happening online.
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http://womma.org/brandscouncil
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