An Introduction to Draftfcb Ulka Brand Building Advertising Case Book II

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Uploaded by on Dec 6, 2010

This video introduces viewers to the book Draftfcb Ulka Advertising Case Book II, to be published by Tata McGraw Hill. Thebook contains a number of cases drawn from the archives of Draftfcb Ulka, one of India's top three marketing communicatin groups.

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Education

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  • As a layman i have been inspired to read the Book after seeing the Video, i think anyone who is even remotely associated with Advertising should go for it.

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