This video introduces viewers to the book Draftfcb Ulka Advertising Case Book II, to be published by Tata McGraw Hill. Thebook contains a number of cases drawn from the archives of Draftfcb Ulka, one of India's top three marketing communicatin groups.
As a layman i have been inspired to read the Book after seeing the Video, i think anyone who is even remotely associated with Advertising should go for it.
cinemagodardcinema 1 year ago