Creating a Pop-up Paper House for Direct Mail: Jean Kropper- Paper and Pixel

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Uploaded by on Nov 15, 2011

Ever wondered how a new pop-up is designed? Have a look at this! A series of mock ups are made with attention to how the piece moves and how messages on it will be read by a prospect. Each time there are small refinements in the structure, the dimensions, or the placement of the images and type. A paper engineer uses turbo charged hand skills to build the mock ups (or dummies) and a technical understanding of how they will be produced and distributed. That can't be done on a computer. This all contributes to what really matters: your 3D marketing messages will be noticed, read, and acted on. Mind blowing ROI here we come! Jean Kropper, Paper & Pixel Ryde, (Sydney) NSW Australia www.paperandpixel.com.au

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  • This is the LONG version. The other is edited.

    

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