Brooks BioMoGo Technology

Among our proudest achievements is the creation of the BioMogo midsole, one of the sporting goods industry's most exciting environmental innovations ever. Traditional midsoles made of Ethylene Vinyl Acetate™ (EVA) are one of the least biodegradable shoe components, lasting up to 1,000 years in a landfill. We added a non-toxic, natural additive to our MoGo compound that encourages anaerobic microbes to munch away once the material hits an active, enclosed landfill. A five-year study found that BioMoGo degrades 50 times faster than the standard midsole in anaerobic conditions, and will save 29.9 million pounds of landfill waste in roughly 20 to 25 years.

• Category

  Science & Technology

[hydrofluoricfun]

That's awesome! I love running in Brooks and this only increases my love for this company.