Absolut Vodka Brand Positioning - part 1

Brand Management presentation to AKHTAR MEHMOOD by students of Commecs Institute of Business and Emerging Sciences (Pakistan). The concept of brand positioning very effectively explained via example of Absolut Vodka. Watch this video and explore the brand insights, how did Absolut use different strategies to communicate with its audience, see the brand grow from a conventional liquor to world's largest vodka brand beating the best vodka's from Sweden and elsewhere.

Category:

Education

Tags:

• Absolut Vodka
• Absolut
• Akhtar Mehmood
• CBM
• IBA
• Brand Management
• Brand Positioning
• Brand
• Marketing
• Advertising
• case study

[UmeJ8091]

Hi Vasef, I was part of the team that made this presentation, and we did not go to IBA, we presented this to Mr. Mehmood at Commecs Institute of Business and Emerging Sciences. This presentation was our final Brand presentation in the last semester of our Bachelors. Just thought I’d clarify this to you.

[vasefabbas]

@UmeJ8091 Thanks for clarifying that. These videos are given to me by Sir AM himself only. So the info is also comprised of whatever he told me. I'll change it thou.

[fabioscouto]

Sorry I can't watch it 'cause the sound track is too annoying. If I was your teacher I'd make you edit it.

[vasefabbas]

@fabioscouto Thanks for the suggestion. One of the students who made this has posted a comment right after yours @UmeJ8091 so i am sure they must've read it too.

[UmeJ8091]

@vasefabbas Thanks for the correction, Mr. Mehmood must has gotten confused. He usually carries a loads of presentations with him.

[vasefabbas]

Great to know that @JamDeItaV, However I would urge you to read the description first and then decide to put up random comments, and I don't think this presentation is for you, its for educational purposes. Thanks

[JamDeItaV]

@JamDeItaV i have a bottle of it right now in my hand as i am typing this btw

[JamDeItaV]

its neither odorless nor tasteless dude,. wth did u even try that shit ?

[gavona321]

It's My friend