The Big Broad Match Swindle: Google Adwords Tips Webinar 4/5

http://www.kksmarts.com/
Tip 4 from the Adwords Top Tips webinar from Mike Seddon of KKSmarts.
Picking the right keywords is one thing but using them properly in your Adwords campaigns is another.
Many people are unaware of the different matching types so Mike walks you through them.
In a break from tradition he starts with Exact and Phrase matching before moving on to describe Broad matching.
His reason for explaining Broad matching last is clear once he exposes the myth behind what Broad matching really is.
Few people know the real secret behind broad matching and many, many Adwords advertisers are wasting loads of money using these types of keywords.
Mike shows the pitfalls with some real eye opening examples.
Beware. This video is not for the faint hearted!

Category:

Howto & Style

Tags:

• keyword matching
• broad match
• Phrase match
• exact match
• extended broad match

[nielsencl2]

Extended martch that he mentions may work for you, but if it does not it can be turned off under the campaign settings. Broad match CAN work well if you know what you are doing. Monitor your campaign and track your conversions...!