http://www.ngagenow.com/casestudies/mozo/13
Chefs are lateral athletes. Theyre on their feet 14-hours a day while rarely getting a break. Thats why MOZO footwear, a derivative of Deckers shoes, makes specially designed socks and shoes for these service workers. But without an engaging online presence, MOZO would be lost in the clutter of competing specialized footwear including Rockport, Dansko and Doc Martens.
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