The 4 Keys to Effective Leadership: What Every Manager Needs to Know and Do

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Uploaded by on Dec 5, 2011

The 4 Keys to Effective Leadership features Ken Blanchard with guest speaker Vicki Halsey. This 4-part Set outlines Ken's philosophy of how to become an effective leader. He discusses the importance of having the right target, treating your customers right, treating people right, and having the right kind of leadership.

Part 1: Having the Right Target
The four keys to effective leadership begins with having the right target: a compelling vision. Find out how to create a picture of the future that shows what things will look like when your mission is accomplished. Learn why it's important to decide which rank-ordered values will guide your journey. Discover the magic of setting goals that tell you what needs to be done now. Get tips on how to identify and live your values.

Part 2: Treating Your Customers Right
Whether you're in business or not, you have customers. Everyone who gets the benefits of interacting with you—your spouse, kids, associates, and friends—are potential customers. Learn how to discover what people want. Find out why listening without defensiveness is a winning strategy. Learn how to deliver the experience you want people to have. Special guest speaker Vicki Halsey shares the I CARE strategy for treating customers right.

Part 3: Treating Your People Right
Whether you're building a family or a multinational organization, the four keys to effective leadership inevitably requires the help of others. Learn why it's important to help people win. Find out the three keys to getting people excited about turning your vision into reality. Discover the importance of setting goals, praising progress, redirecting, and building trust.

Part 4: Having the Right Kind of Leadership
In this inspiring segment, Ken Blanchard shows that anyone who influences the thinking and actions of others is a leader—including moms, dads, friends, and siblings. Learn the power of servant leadership and how to apply it. Discover the difference between being driven and being called. Learn the right way to receive feedback. Find out why so many leaders make poor decisions based on fear of false pride—and how you can avoid making similar mistakes. Learn the two parts of leadership and how to put them into practice. Finally, discover how to avoid the pitfalls of the human ego by practicing the essence of true leadership.

This video is available for rental. To purchase the 4-DVD version (which includes the same content, but is yours to buy), please visit http://www.kenblanchard.com/Store/Do_It_Yourself_Program_Kits/Effective_Leade...

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