Blah blah blah What not to say

POWER OF WORDS #6

Blah blah blah What NOT to say by Derek Sivers

August 18th, 2007

At CD Baby we ask musicians to give a one-sentence description of their style. Youd be surprised how many artists say, A sound like no other. A hot new artist for the new millennium. A band youre sure to enjoy!

Imagine if a business-owner told you about his company, Were a top-notch 9-person company. We believe in service, quality, and dependability. This is a business youre sure to enjoy!

Would you remember that 1 minute later or give a damn what that business did?

Nope. They lost you.

Think how many people youre losing when you describe your music in a boring, or generic way.

When writing their description, musicians often say The members grew up in Boston and met in high school. After the bassist left to pursue another career, they found a replacement who has solidified the lineup as it stands today. They regularly play the local club scene.

Imagine a computer store saying, Our VP of finance graduated from Penn State. We found our office manager through an employment agency. After our initial marketing director left, we solidified our lineup as it stands today.

WHY SHOULD I CARE?!?

Get out of your own skin, and describe things in a way thats interesting to other people, not just yourself.

Category:

Music

Tags:

• ruby
• collins
• dereck
• sivers
• music
• promotion
• marketing
• selling
• cds
• independent
• artist
• business

[ShingoEX]

I'll just listen and not rely on a bullshit sales pitch, thank you very much.