Showcasing a dealership with three diverse brands -- Mercedes-Benz, smart and Sprinter -- can be quite a challenge. Sure, there's nothing to say you can't wear coveralls in your new SLS, but we'd hazard to guess you'd consider kicking off the old muddy galoshes first at least.
Done an a tight time and dollar budget, this spot features all brands along with a cross-section of the demographics who drive them. No professional actors here, just real people.
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CLIENT Vaughn Wyant Automotive Group/Mercedes-Benz of Saskatoon
TITLE "Imagine."
AGENCY Kinetic Design
CREATIVE DIRECTOR/WRITER Drew Sebesteny
PRODUCTION COMPANY Plan9 Films
DOP/EDITOR Darryl Kessler
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