PR Strategic Planning

Karla Jo Helms on PR Strategic Planning

And what we do is we sit down with you and we find out what your goals and purposes are, where you are trying to go; what you are trying to achieve; what is the message that you are trying to get out? Are you trying increase your revenues; are you trying to get more known in the community; are you trying to brand yourself or are you trying to make people happy? You know people have different goals and purposes. And once we do that, we evaluate every communication that gets sent out by your corporation, via the staff and their e-mails, via whatever PR machine you have going on now, via your marketing and we ensure first of all, that what you are doing is going to get you the results that you want, right, and if it is not or if you need other avenues, then we create a strategy for you that dovetails everything together so that it is like a seamless production.

Monitor the results to make sure that you are getting a return on investment for the money that you spend.

Public relations and marketing for a company. There are some avenues that maybe have principles that are always going to be the same, but every company is different and you do have to take those particular avenues and tailor it to that business to get what they want.

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Education

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• Karla Jo Helms
• PR Strategic Planning
• JoTo Extreme PR
• PR
• Public Relations