COMMERCIAL FOR 1960 DODGE DART-As Aired On "The Lawrence Welk Show" (ABC-October 10. 1959)

Here's Lou Crosby presenting the television premiere of the 1960 Dodge Dart as seen on the October 10, 1959 ABC Network telecast of "The Lawrence Welk Show." This telecast originated from the Royal Hawaiian Hotel at Waikiki Beach in Honolulu. Lou was the Dodge commercial spokesman as well as the announcer on Lawrence's ABC shows during the years (1955-60) when the Dodge Division of Chrysler Corporation was the lone sponsor of the Saturday night telecasts. Yes, Lou was Cathy Lee Crosby's dad.

Category:

Autos & Vehicles

Tags:

• Lawrence
• Welk
• 1960
• Dodge
• Dart
• ABC
• Television
• Lou
• Crosby

[williamg2552]

@2008ljr It was. The first Dodge Darts were full-sized cars. The Dart was not lowered to compact-car size until 1963. It was introduced because, Dodge dealers , who used to also sell Plymouth, lost their Plymouth franchises because Chrysler wanted to give Plymouth it's own stand-alone dealerships. This left Dodge dealers with no low-priced car to sell (Dodge was a more expensive medium-priced make). So, the Dart took the Plymouth's place in Dodge dealerships.

[Wavemaster1653]

My dad had one of these. I always remembered the grill looking like the car was smiling. Can't remember much else about it.

As to the Slant 6, that was an indestructible engine. I drove a pickup that had one and it seemed like it had more low end torque than a straight 6. Very reliable and easy to keep running for man miles.

[Racerx563]

A slant six in that big car? I bet you could outrun it on foot for the first 20 feet.

[ZingZiggyZang]

I really miss watching new car debuts

[hpspeedster]

@2008ljr The regular full sized Plymouth.

[hpspeedster]

@2008ljr The 1960 and 61 Darts were the equilavent of the full size Plymouths.Dodge offered no Valiant copy until 61-62 and that was Lancer.Then 63-76 was Dart.

[lsmftymf]

Dodge, along with Chrysler and Plymouth, later became longtime sponsors of NBC Sports.

[2008ljr]

I thought the Valiant was much smaller in 1960. This car looks full size.

[meego12345]

@2008ljr  Valiant

[2008ljr]

what was the Plymouth version of the dart in 1960?