YuMe Shows the Power of Online Video for Brand Advertising in Compelling New Data

YuMe recently released two new complimentary reports that both demonstrate the changing attitudes of online video viewers and presents a compelling case study for brands to shift advertising dollars from TV to online video for maximum campaign reach. In partnership with Frank N. Magid Associates and The Nielsen Company, the findings of the two reports "Online Video and Television Viewing Attitudes and Behaviors" and "Share-shift Analysis -- TV + Online Video: The Best of Both Worlds" were presented at a series roadshows hosted by YuMe stopping at 6 major cities across the U.S.

I caught up with Scot McLernon, YuMe's Chief Revenue Officer, at the San Francisco event to get an overview of the two studies and how brands can benefit by adding online video to their advertising and marketing. McLernon has been in the digital media space for the past 15 years and noted that online video is the single fastest growing segment of online advertising. He said that the last two years have been a test for online video but YuMe's clients have confirmed that the test is over and now they want to know how to make online video part of their media mix, which includes television, radio, print, outdoor advertising and connected devices.

McLernon noted that the YuMe's roadshows are based on that premise and he emphasized three circumstances that impact why TV ad dollars are shifting to online video.
1. Consumption patterns are changing.
2. Online video, impression-per-impression, is more impactful than TV.
3. Performance increases as online video is added to the media mix.

Read the two white papers at: http://www.yume.com/content/insights-papers Distributed by Tubemogul.

Category:

Science & Technology

Tags:

• Frank Magid
• Nielsen
• YuMe
• YuMe Roadshow
• Online Video
• advertising
• online video advertising
• branding
• ads
• video ads
• video
• trends
• klessblog
• larrykless

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