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New Zealand, FutureBrand and the Country Brand Index

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Uploaded by on Jul 1, 2008

New Zealand ranked number eight on the Country Brand index for 2007.

Managing Director of FutureBrand Australia, Tim Riches appears on TVNZ talking about country branding and the effects on New Zealand.

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Travel & Events

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  • Very nice speech. Lord of the Rings has helped a lot to show the world the New Zealand natural beauty. This is a very positive association. As I was born in Rio de Janeiro, I've noticed a lot of scenes in many movies where crooks fly to Rio to end their careers. Is this association negative (impunity, land of crooks) or positive (maybe the crooks choose Rio because of the beaches, beautiful women, tropical climate)?

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