In this video, The Murry Agency compares and contrasts the "traditional" PR 1.0 world with the "new media" PR 2.0 world. PR 1.0 exists on a model that utilizes reporters, as third party endorsers, to communicate a product's or service's message to potential customers.
On the other hand, PR 2.0 provides avenues to talk with potential customers instead of at them.
What's the best public relations solution for your brand?
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