Today we talk with Jeff Rohrs from ExactTarget at Search Engine Strategies in Toronto. He is an authority on click fraud at the major paid search engines such as Google, Yahoo and MSN. Watch here to learn what click fraud is and why this is an important topic for marketers to be aware of.
Thanks for the video. Jeff is a nice guy and it's good to see permission-based email marketing getting some good airplay! : )
sburkey1 4 years ago