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(第七堂)品牌是溝通的結果5-3

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Uploaded by on May 5, 2009

東海大學「設計邊境」第七堂/主講:姚仁祿
品牌經營裡,有兩個非常重要的元素就是要讓消費者「信」與「愛」。以台灣的住宅市場為例,通常大家都是以價格,也就是垂直分割來思考房屋的分類,很少是以需求的水平分割,­思考大眾所需要的房屋究竟是什麼樣?簡體版請至:土豆網大小創意。

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