Executive perspectives: Mark Read

For the supporting article and to add your comments please visit http://www.pharmaphorum.com/2012/01/27/executive-perspectives-mark-read/

To launch a new aspect of our "perspectives" interviews, Paul Tunnah talks to Mark Read, CEO of WPP Digital, to hear his insights on digital from the C-level vantage point.
0:16 -- The biggest changes in the digital landscape over the last five years
1:15 -- How digital is most powerful for large corporates
3:17 -- Examples of companies who are getting digital right
4:04 -- How pharma can learn from others whilst complying with industry regulations
6:15 -- Measuring return-on-investment for digital initiatives
8:02 -- Quick wins and key digital opportunities for pharma
9:21 --Most significant digital game changers coming up

Category:

Science & Technology

Tags:

• pharma
• pharmaceuticals
• digital
• social media
• biotech
• biotechnology
• WPP
• Mark Read
• Kantar
• P&G
• Old Spice
• WPP Digital
• Possible
• Blue State
• iconmobile
• syzygy
• patients
• physicians
• doctors
• regulations