Chat with Christian Jurinka of Attack Marketing

PR Meets Marketing - http://prmeetsmarketing.com. In late April, I met Christian Jurinka of Attack Marketing at the Event Marketing Summit. I was intrigued by how guerilla marketing can reach your audience/consumers and drive them to action. And yes, that is a champion sumo wrestler in the background. Attack does work for a sumo organization and have adopted him as their "mascot." Here is a quick summary of our conversation:

Economy's Impact on Guerilla Marketing
- As budgets are being constricted, really need to be more creative to connect with consumers
- Guerilla marketing is a cost-effective way to do that while honing in on your consumers and talking with them there

Key Benefits of Guerilla Marketing
- Proximity marketing - it's about honing and finding key consumer and being near them
- About driving people to retail and converting to a sell
Can be anywhere your consumers are and driving them to retail

Category:

People & Blogs

Tags:

• proximity marketing
• guerilla marketing
• event marketing
• Attack Marketing
• marketing
• Christian Jurinka
• Event Marketing Summit
• #EMS09
• #EMSCHI