Grand opening Roger Vivier Accessories and Shoes Shop

ITALY, Milan : Grand opening of the very first Roger Vivier high end accessories and shoes shop in Milan.

SYNTHE
- Bruno Frisoni, artistic director of Roger Vivier




DOPESHEET
After Paris, Hong Kong, London and New York, Roger Vivier, the name in luxury footwear and accessories, continues his international expansion opening a new shop on via Santa Andrea in Milan. The label (owned by Diego della Valle, who also owns Tod's) whose artistic director is Bruno Frisoni, has just settled in a 250m² space laid out over 3 levels. There you can find the whole range (shoes, glasses, handbags...) in a soft, modern and eclectic setting.

INTERVIEW (in french) with Bruno Frisoni, artistic director of Roger Vivier:




"We've been in shops like Corso Como Dieci and Biffi for a while in several Italian towns, and it's true it's a very recognisable buckle, it's the very sophisticated side in this work, this French humour linked to a sort of sophistication, with a more classic than aggressive spirit, and well seen here. I think it's really a niche product so the shop was envisaged more as a private place. The shop has a surface area of 250m² over 3 levels, with a level for the showroom and offices so it's a big space but intimate at the same time.
It was important to be able to transport the Parisian spirit of Roger Vivier with its eclectic decorative taste, full of mixtures, with these old 18th century pieces, a painting like this which is a feather-painted original by Picasso, a lithography by Tapiesse over a console table by Van der Straeten a piece of Italian furniture, it's like a cabinet of curiosity! "

Music - Artist: Katie Melua ; Album: Pictures ; Title: It's All on my Head ; Ref: Dramatico

Category:

Entertainment

Tags:

• Roger
• Vivier
• shop
• Milan