Market Research Interviewing Techniques: Asking Why
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Uploaded by MarketResearchDrBob on Jun 4, 2010
http://www.marketresearchoptimized.com In this informative and entertaining video, market research veteran Dr. Bob discusses how top focus group moderators and in-depth interviewers, professional questioners, perform their market research magic. Dr. Bob describes how he came to a deeper understanding of how to conduct interviews and reveals the two principles of effective market research interviewing.
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nice conversation. hope to see more of this...
kylecook128 5 months ago
Very informative ! I'm doing phone interviews for a graduate study about Swedish teens studying English in England for two or three weeks in the summer - does it develop their language in the short term, and how - and this is by far the best advice I have found on Youtube!
(Otherwise I'm using "Interviews - Learning the Craft of Qualitative Research Interviewing" by Kvale & Brinkmann as a Reference" )
AtoppensLilla 1 year ago
I work for a large market research company in New Zealand and I have to say I agree totally with everything said in this video. VERY rarely does the 'Why?' question come into play in any of our interviewing, but we do get the exact information we're looking for by getting the respondent to tell us more about it, in a 'safe', non-threatening way. This was very informative.
pyrokinetic666 1 year ago