6.4 Creating questionnaires and topic guides

The preparation of questionnaires and topic guides is related: both should be planned carefully and follow a sequence that is logical from the respondents point of view. Similarly, objectives are fully covered in both and projective techniques can be used for either. Both should feature some form of screener and introduction, the main questions and also classification questions (often at the end). Beyond this there are important differences: in the questionnaire, each word must be written (and delivered) extremely carefully; scales may be used and the questionnaire should be piloted. Topic guide questions may be modified at the interview and the document takes the form of bullet points. Questionnaires may be used face to face, on the telephone or as self-completion methods and this choice changes their design and appearance. A useful tool for planning questionnaires, topic guides or any other instrument is the diagram. Both the flow chart and the radial diagram offer a useful way to plan. They allow the overall instrument to be viewed on one page and the order and content of questions can easily be changed before writing the final document. The best advice about design is to answer many questionnaires, to collect examples and then to take any opportunity to practice writing questionnaires and topic guides. http://www.oxfordtextbooks.co.uk/orc/bradley2e

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