"Drive your Volvo like you hate it" - 1963 Volvo ad

25mpg in the 50s & 60s, not bad but probably not possible while driving next to the road instead of on it.

• Category

  Autos & Vehicles

[thoof2001]

That '63 Volvo had about a 2 to 2.5 liter engine and wheezed to 60 in about 14 seconds and still only achieved 25 mpg? Let's get real, cars today with all their extra weight, safety and emissions equipment will STILL beat the fenders off anything from the 1960's in every performance parameter. 2 things, 1) I'm a boomer with an original Boss 302, and 2) Thank GOD for the EPA and the NHTSA or we would have 100,000+ traffic deaths per year, and LA would have a more opaque sky than it had back then.

[creamcheesedeluxe]

It should be 1.8 litres, in a car priced around 2500$ at the time: B18D Engine Type : I4 1778 cc | 108.5 cu in. | 1.8 L. 90 HP (66.24 KW) @ 5000 RPM 105 Ft-Lbs (142 NM) @ 3500 RPM Bore : 3.3 in | 84 mm. Stroke : 3.2 in | 80 mm. 0-60 mph 14.6 seconds. 1/4 Mile 19.9 seconds. Top Speed 100 mph | 160.9 km/h Weight 2255 lbs | 1022.851 kg

[torso99]

drive it like you stole it

[Infinityl33t]

tire screech on dirt :D

[vic diablo]

Haha! The cow! xD

[GamezGames19]

LIKE you hate it, not BECAUSE you hate it.

[VolvoCrafter]

Drive it like you hate it? You can't hate a volvo...

[210peanutswaye]

Hmmm, I can see the classic "fuckit" nihilistic American attitude came from the 60s where the gvt beat Nuclear holocaust into our brains...

[John Hoffner]

Cool video and I like the Volvo. It does not makes sense to compare old technology to new technology. At least not in the context of this forum discussion. The only comparisons that are relevant are between cars for the same era. To many changes in technology, safety, consumer expectations... have happened to make the discussion relevant. I would be more interested in hearing how this car stacks up against similar cars of that era.

[Jin Metsuo]

Damn it I hate you Volvo! Does 6s in quarter mile...aaaarrrhhhhggg!

[brooklyntheredone]

Drive it like you hate it? one of the best advertizing slogans...ever.

[laurent bérenger]

My car is 1.6 litres, 143HP 0-60 mph in 8.2 seconds. It weighs 1200 Kg and if i'm driving normal it's 80mpg average... Welcome in europe.

[ScaniaMF]

Drife your volvo like you hate it and youl will even have it longer than most other cars.

[Mike O'Brien]

My 85 740 gets 36 mpg on the highway ! Just took it for a 3000 mile trip.