the new city
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Uploaded by msaadvertising on Apr 6, 2009
The short was conceived to promote the building that is about to be elevated in the city of Cluj Napoca, Romania, by DAS Engineering Group; a well-known Romanian real estate developer. The script is guided by the idea of showing both historical and modern architectural evolution of Cluj-Napoca City (Klausenburg) the capital city of Transylvania region. As one of the main key visuals in the short there are the imaginative rise skylights as the spirits of the upcoming skyscrapers. The idea of an architectural evolution of the city emerges into a time-machine concept as the viewer is driven from an early mid 30s atmosphere to a present day high-tech concept. The presence of late baroque buildings in the beginning is announcing the upcoming modern style but preserving historical values at the same time. From the carriage to a NASA satellite, the short movie is expressing evolution as an idea. The new is coming not to destroy old values but to build around them for the better.
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