FRijj-ETTES Swamp Soccerettes

Syzygy and Grey London created an augmented reality campaign for flavoured milk drink FRijj using bottle recognition software. FRijj customers visited www.frijj.co.uk and held their bottle up to a webcam to release their 'Swamp Soccerette' inside. One of six cheerleaders from the Swamp Soccer World Cup,
would climb out of the bottle and perform one of several displays on your desk, depending on which flavour you buy: a dance, a moonwalk, a cartwheel, a cheerleader routine or an enthusiastic rant on her love of mud. She encourages you to get closer to the Swamp Soccerettes by watching her life story videos and 'mud workouts' on the website.

Category:

Entertainment

Tags:

• Frijj
• swamp soccer
• soccerettes
• Syzygy
• Grey
• London
• UK