Uploaded by tacticalexecution on Dec 19, 2009
http://www.SocialMediaVictories.com/
Patrick Schwerdtfeger discusses business strategies on Facebook and how to leverage the platform for a positive ROI. The strategy involves starting a group or a page and building an initial audience for that brand property. Then, with a sufficient audience, you can host cool fun events that people would enjoy attending. When people attend the event, you can take pictures of them and then tag them in the photos. By doing so, you instantly magnify your exposure through the networks of those tagged.
This video was recorded on August 15, 2009 in Berkeley, CA. It was part of a full-day workshop entitled Social Media Victories Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.
Patrick is the author of Webify Your Business Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful Marketing in the 21st Century (2008). You can purchase the latest book on Amazon but you can also get it for free at the following website.
http://www.WebifyBook.com/
By subscribing, you will receive one chapter via email each week for a year. You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter. The email course does not have those itemized to-do lists.
This video is really about tagging people in photos. When you tag someone in a photo on Facebook, it shows up in your own profile, group or page but it also shows up in the profile of the person tagged. Done properly, you can gain tremendous exposure by getting people to fun events and then taking pictures of them and tagging them on Facebook.
Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America. He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy. Call 510-282-4115 to inquire about speaking fees and scheduling.
Patrick Schwerdtfeger, Champion of the Modern Entrepreneur
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