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Phil Cooper - BrightRoll Managing Director, Europe at ad:tech London 2011

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Uploaded by on Oct 6, 2011

Seminar - Audience Based Online Video Marketing Now Offers TV Scale and Brand Effectiveness Measurement

BrightRoll, one of the largest global video advertising networks, shares insight into planning audience based campaigns to scale like TV and effectively measure impact on brand effectiveness. Phil Cooper, European MD, elaborates on technology advancements in Online and Mobile Video platforms as well as leaps in measurement tools.

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