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(第六堂)品牌的理性與感性5-2

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Uploaded by on Nov 30, 2009

東海大學建築系「設計,品牌,行銷」第六堂/主講:姚仁祿。
「聲音」是建構品牌當中,相當重要、卻容易被人忽略的因素,事實上,人的聽覺感受,所能引起的情緒反應,遠比大多數人瞭解的多。一家餐廳裡,播放古典音樂、熱門音樂,或是­不放音樂,是否會影響顧客用餐呢?答案可能令您出乎意料。本段課程,分享TED.COM當中,Julian Treasure的「聲音影響我們的四種方式」,讓您了解,聲音在品牌建構中,不可獲缺的原因。
由於youtube影片長度限制,完整版請至

http://dxmonline.com/article/598205126/

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