During an economic downturn when more companies rely on electronic communication to conduct business, we helped British Airways connect business travel with opportunity by underscoring the importan...
During an economic downturn when more companies rely on electronic communication to conduct business, we helped British Airways connect business travel with opportunity by underscoring the importance of Face-to-Face meetings. This campaign invited U.S. business people to make their case for an unmet business travel need and win free travel on BA to attend a crucial meeting. The results: 200 million-plus impressions during launch week (Wall Street Journal, USA Today, FOX Business News, Bloomberg TV, etc).
Watch Simon Talling-Smith, Executive Vice President, Americas, for British Airways, explain the inspiration for the Face-to-Face campaign. The video includes footage from the campaigns inaugural flight from JFK airport in New York.
Like to rate videos and let people know what you think?
Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google Reader with YouTube Autoshare.
Autoshare makes certain YouTube activities public on the services you choose. Select only the services you are comfortable with - like Facebook, Twitter, or Google Reader - to let your friends know what you like on YouTube. You can turn Autoshare off at any time.
Like to share videos with friends?
Automatically share your ratings, favorites, and more on Facebook, Twitter, and Google Reader with YouTube Autoshare.
Autoshare makes certain YouTube activities public on the services you choose. Select only the services you are comfortable with - like Facebook, Twitter, or Google Reader - to let your friends know what you like on YouTube. You can turn Autoshare off at any time.
Autoshare makes certain YouTube activities public on the services you choose. Select only the services you are comfortable with - like Facebook, Twitter, or Google Reader - to let your friends know what you like on YouTube. You can turn Autoshare off at any time.