During an economic downturn when more companies rely on electronic communication to conduct business, we helped British Airways connect business travel with opportunity by underscoring the importance of Face-to-Face meetings. This campaign invited U.S. business people to make their case for an unmet business travel need and win free travel on BA to attend a crucial meeting. The results: 200 million-plus impressions during launch week (Wall Street Journal, USA Today, FOX Business News, Bloomberg TV, etc).
Watch Simon Talling-Smith, Executive Vice President, Americas, for British Airways, explain the inspiration for the Face-to-Face campaign. The video includes footage from the campaigns inaugural flight from JFK airport in New York.
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