Automotive Internet Sales Ninja, Business Development Ninja

I am frequently asked what makes a great Internet Department. Often times it is a dealer looking for a simple answer to a larger problem — they are not selling enough vehicles. There are no quick fixes. It takes thorough planning, careful implementation, constant management and continuous improvement.

Here are the top ten ways to improve any Internet Department:

1) Education — You need to educate yourself in the complete art of Internet sales and business development. First you need to learn about all of the tools that you will use on an everyday basis, such as the Internet itself, e-mail, instant messaging, lead management systems and CRM technology. You also need to learn all about your lead source providers. It is important to know where your leads are coming from. You need to educate yourself on all of the automotive information sites on the net. Learn what your prospects are learning, so you can have a solid conversation with them. Learn all of the statistics and numbers relevant to your craft; this will enable you to track your evolution. Most importantly, develop a standard operating procedure, and stick to it.


2) Respect — Respect your prospects and customers. This is so simple and yet it is one of the most difficult things to teach. Respect people's time. Respect the fact that their automobile purchase will be one of the most expensive things they will buy in their entire life. Respect the fact that they don't buy cars everyday. On the other hand, you sell vehicles everyday of your career. Sometimes we forget that and get impatient or frustrated with people. Respect yourself! Have pride in what you do. Be honest with your customers. If you promise them something follow through. Carry yourself like a professional at all times. Be all you can be, or why bother getting out of bed in the morning.

Category:

People & Blogs

Tags:

• Automotive
• Internet
• Sales
• Ninja
• Business
• Development
• Dealer
• Synergy