The Guardian commercial - Points Of View
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Uploaded by 28stieren on Oct 29, 2007
A very clever piece of advertising aimed at making the viewer look at the wider picture.
Played out in black and white, a skinhead turns on a street corner and runs at speed towards a man with a briefcase.
We get one angle, the skinhead is chasing the man.
From another angle, the skinhead is going to steal the man's briefcase and from a third angle, the skinhead grabs the man's briefcase and pulls him free of some falling masonry.
As we realise, we should always look at every angle of the story.
The Guardian: Points Of View
Agency: The Boase Massimi Pollitt Partnership
Creative: Frank Budgen; John Webster
Director: Paul Weiland
Production: Weilands
Producer: Glynis Murray
Director of Photography: Tony Pierce-Roberts
Editor: Ian Weil
Brand: The Guardian
- 823 likes, 5 dislikes
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if only the guardian stood by their advertising campaigns.
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Except guardian is biased as fuck
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I loved this advert when it first appeared and still enjoy watching it now.
The introduction may have missed the point of the first angle. I think the idea is that he sees the car coming and then runs away from it, maybe we are to think it is an unmarked police car.
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The Guardian is the only british paper i trust.
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@Hazylynx Looks more like an advert for an "honest" newspaper giving you the "full story"
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It is not only facts but also points of view that counts when you are building the full picture of something. Great idea.
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@saeho90 You mean: 'Opinions away from facts' right?
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what a brilliant idea for a newspaper advert;
saying they keep facts away from opinions...
saeho90 3 years ago 110
Why can't commercials be as genious today as they were 20 years ago?
michelletararae 1 year ago 89