The Guardian commercial - Points Of View

A very clever piece of advertising aimed at making the viewer look at the wider picture.
Played out in black and white, a skinhead turns on a street corner and runs at speed towards a man with a briefcase.
We get one angle, the skinhead is chasing the man.
From another angle, the skinhead is going to steal the man's briefcase and from a third angle, the skinhead grabs the man's briefcase and pulls him free of some falling masonry.

As we realise, we should always look at every angle of the story.

The Guardian: Points Of View
Agency: The Boase Massimi Pollitt Partnership
Creative: Frank Budgen; John Webster
Director: Paul Weiland
Production: Weilands
Producer: Glynis Murray
Director of Photography: Tony Pierce-Roberts
Editor: Ian Weil
Brand: The Guardian

• Category

  Film & Animation

[William Oh]

what a brilliant idea for a newspaper advert;

saying they keep facts away from opinions...

[snookfook]

if only the guardian stood by their advertising campaigns.

[socialized]

If you're looking for logical flaws in this ad, you're (deliberately) missing its point. In the end the ad is still far more clever than you are when you're attempting to "debunk" it.

[casemods]

What I want to know is how the guy knew it was gonna fall on him from way the fuck over on the other side of the street.

It didn't even start to break until he was actually putting his hands on the guy.

I say he was running from the cops, then decided to steal a guys brief case and beat him up against the wall and there happened to be a camera there to catch it all and the guy got a huge reward instead of jail time and he tells all his skinhead buddies about the whole thing when he got home.

[masselis]

come on!

[Mebis1983]

First off it is a commercial. Which means it is staged. Second off it is trying to make you aware off the bias nature the media tends to create

[flukeman022]

instincts

[2012Aragorn]

Too true.

[Māris Munkevics]

When the skinhead started to run, he could not possibly know those bricks would fall.

[charlyandjosh]

A defendant in court once had this advert played to the jury during his trial. Dunno if he got off or not...

[Ken Shinn]

Marvellous stuff - way better than that Pigs rubbish.

[TheJJRRK]

this is what adverts should be like