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The Right Volume: Loyalty Management (Part 2)

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Uploaded by on Dec 29, 2009

The virtuous cycle is explained. Don't think of your customers as one sale but a stream of sales. If you spread the cost of servicing a client over a series of sales, you can spend more money to maintain the account. What else can you sell to your current customers? Ken discusses why "front of store sales" are so important.

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Education

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Standard YouTube License

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