Published on Oct 1, 2012
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blu Electronic Cigarettes: Stephen Dorff's Rise From the Ashes - Behind the scenes with blu Cigs
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I've been a smoker for 20 years. Started smoking when I was 18 on my first movie "The Power of One". Today we're in Malibu, we're starting the main creative stuff after a long time of talking about and having this idea and all the minds coming together and we're all here now and we're about to do it.
You know I'm able to hold the blu™ just like a normal cigarette, I just don't have to light it, I don't have to smell the fumes. I don't have to bother other people. If I want to smoke in a restaurant I can do that. Some people might give me a weird look at first but they're going to realize they don't smell anything and that's exactly what it is. It might cause a reaction but I think if anything it gives you an incredible amount of freedom as a smoker and for me while I still smoke I want that. So that's why I really felt comfortable going into something like this. I've never done an ad like this or campaign like this. If anything there's a lot of curiosity. People are like, "what is that"?. I say, "it's the blu, it's an ecig you know? You can get it at any Walgreens, you can get it online". I like the original tobacco myself and I like the cherry probably are my top faves but there's even new flavors I'm hearing that are coming out.
We're about to shoot what I call the introduction me to blu, blu to me kind of introductory commercial and that will be on TV and the idea of this ad we're going to do today is basically inspired by the one that we original did in house. My team. My partner Ryan Ross who I work with and produced some movies with just one day decided to on the spur of the moment we brought a friend of his over, Jeremy Cohen who had an incredible camera and we shot an ad and you know that's the ad we conceived we gave birth to. I hope we can recreate what we did that day. I think we will, we have a great script and we're going to try to make feel as natural as the first one did.
Then when we do the print shoot Francesco Carrozzini is going to be shooting the ad. We're shooing in a bar called The Writers Room which is in Hollywood. Great old bar that I was really happy to get as a location. We're going to be shooting in a friend of mines apartment, which has an incredible balcony over looking Sunset really gives you the scope of Sunset for miles and miles to see. There's going to be a rat packy type shot which is gonna be the one in the bar. There's gonna be some of my friends.
Everything I've done with blu so far from them loving what I did creatively to embracing us, has been so kind of organic and not really corporate feeling and it really feels natural and Rise From the Ashes which is the campaign slogan this year I think it's such a great slogan because I think it's an ash free product. It's part of the alluring mystery behind blu and part of why I embrace it and why I think other smokers should try it. Rise From the Ashes.
NOT FOR SALE TO MINORS. blu eCigs® electronic cigarettes are not a smoking cessation product and have not been evaluated by the Food and Drug Administration nor are they intended to treat, prevent, or cure any disease or condition. ©2012 LOEC, Inc. blu™, blu eCigs®, and Rise From the Ashes™ are trademarks of Lorillard Technologies, Inc.
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