Social media 101 with Liana Li Evans, Serengeti Communications, at SES New York 2010

Jamie ODonnell, SEO-PR, interviews SES New York 2010 speaker, Liana "Li" Evans, Serengeti Communications on her presentation on the subject of social media 101. Li begins by describing the challenge in trying to capture all relevant social media coverage and says her company uses a proprietary tool along with Google search to capture the relevant influencers and get as comprehensive a report of social media coverage as possible. In order to keep track of growing demographic changes of those who use social media platforms such as Facebook, Li says her company subscribes to a number of industry Web publications such as eMarketer and eConsultancy that incorporate research and statistics on these users. It takes a lot of time, energy and resources to get a comprehensive look at social media users, according to Li.

For more information on speaking at SES, please visit:
http://www.searchenginestrategies.com

Fore more information on Serengeti Communications please visit:
http://www.serengeticom.com/

Category:

Science & Technology

Tags:

• social media
• 101
• li evans
• liana evans
• Serengeti communications
• ses ny
• ses new York
• 2010
• google
• social media coverage
• facebook
• eMarketer
• eConsultancy
• web platforms
• web publications
• demographics
• influencers
• proprietary tools

[kenkronos]

good interview. I wish I could have attended. That Liana knows her stuff.