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The New Cause Marketing, CSR, Community Investment & Employee Giving: Goodness 3.0

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Uploaded by on Jan 15, 2010

How companies can engage their customers, employees and partners in cause marketing, community investment, CSR and employee giving to build trust, brand and loyalty. How can companies truly engage customers and employees in supporting causes they care about? How can companies link cause marketing, employee giving, community investment and corporate social responsibility with core business activities? How can they be authentic while doing it? And how can they benefit from greater customer and employee engagement and loyalty? Social enterprise company Benevity wants to help companies do this and turn feel good into real good. www.benevity.org

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