It's toasted

remember...

Category:

Howto & Style

Tags:

• toasted
• lucky
• strike
• mad
• advertising
• don
• draper
• men

[ReelSwedishFish]

I'm a little confused, tho... I read that they used the "It's toasted" slogan back in 1917. In the "Mad Men" universe did that not happen? lol

[larrylurex05]

@ReelSwedishFish

exactly, this is a fictional version

[diablecita]

I hump my boyfriend every night.

It's okay. It's 'toasted'.

[Adremere]

@ReelSwedishFish

Nothing happened before the baby boomers were born.

[meltz911]

he was great as Holling Vincoeur on Northern Exposure.

[KAAllitt]

@no1cp I think that's intended. The light they use on him season 4 is really unforgiving and brings out wrinkles, lines and bags under the eyes. It of course works perfectly with the theme that Don's weaknesses have started to get the better of him.

[LAXThe]

shame on you , lol

[cass70685]

I thought happiness was a warm gun.

[alisong76]

@ReelSwedishFish The concept of fiction confuses you? (Hint: Mad Men is not a documentary).

[yankeeangel26]

Great scene. And you have to expect a little historical fabrication in a show like this, especially on a detail that ultimately isn't that crucial.

[fromthesidelines]

R.J. Reynolds still markets "Lucky Strike" in the U.S., 'batty'. The last time Luckies stressed the words "It's Toasted" in their ad campaigns was in the fall of 1954, in print, on radio and TV, and as part of their jingle:

"If you want better taste in your cigarette,

Lucky Strike is the brand to get!

'It's Toasted' to give you the best taste yet,

It's the 'toasted'...cigarette!".

[uRbattyboy]

so do they still sell lucky strike cigarettes in the states ? cant find any of them in canada