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Merchant Rules Part 1: The Role of the Online Merchant

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Uploaded by on Sep 15, 2010

The Merchant Rules Series provides a new perspective on the important, evolving role of the online merchant. Lauren Freedman, president of the e-tailing group and a former merchant, takes the pulse of the merchant community through interviews of 25 seasoned merchants - many of whom bring the unique insight of both traditional merchandising as well as Ecommerce. Download the report here: http://www.atg.com/online-merchant/?refId=youtube

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Education

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