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Uploaded by adverteren on Sep 29, 2009
For the full research report by MetrixLab, see http://www.google.nl/intl/nl/youtube/adverteren/heineken_xmos.pdfResearch results on the branding effects of YouTube and Search presented by Floris Cobelens (Heineken), Lot Keijzer (Twist), Joris Merks (Metrixlab) and Jim Jansen (Google).
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