Behavioral Targeting: What Do Your Google Queries Reveal?

Complete video at: http://fora.tv/2010/04/08/Privacy_and_Targeted_Advertising

Justin Brookman, Senior Fellow at the Center for Democracy and Technology, outlines the consumer privacy issues associated with analyzing a user's search engine history to target ads based on browsing behavior. The results, he says, can be misleading. A recent query of his search history on the Rubicon Project revealed his interests include strip clubs and drunk driving.

-----

Internet services can anonymously track what people do online, allowing advertisers to target consumers with ads based on their interests. But with technological innovation comes a crucial question: is targeted advertising a threat to privacy, or is it an enhanced service?

The Paley Center for Media and Loeb and Loeb gather government officials, executives from the marketing and technology industries, and consumer rights advocates to look for solutions and common ground as this issue makes its way to Congress.

Moderator: Ieuan Jolly, Loeb and Loeb LLP.

Justin Brookman is a Senior Resident Fellow at the Center for Democracy and Technology focusing on consumer privacy issues. Prior to joining CDT in January 2010, Mr. Brookman was Chief of the Internet Bureau of the New York Attorney General's office. Under his leadership, the Internet Bureau was one of the most active and aggressive law enforcement groups working on internet issues, and Mr. Brookman brought several groundbreaking cases to protect the rights of online consumers. He brought the first regulatory actions against spyware and adware companies, as well as against the advertisers who funded those companies. He also brought several privacy cases against companies who misused or misappropriated consumers' personal information, including the first enforcement of Gramm-Leach-Bliley's restrictions on the use of consumer financial data.

Category:

Science & Technology

Tags:

• cookies
• internet
• onlline
• private
• web
• browsers
• advertising
• spyware
• consumers
• rights
• results
• tracking
• fora.tv
• foratv
• fora
• tv
• justin
• brookman
• privacy
• and
• panel
• paley
• center
• for
• media

[TheLonelyImmortal]

The last thing I searched was "Fucking Lisa Kudrow", because I wanted to know who she was, and a Machina video used the term. So that doesn't tell anything about me, but you could CONJECTURE that it does. But it doesn't.

But yeah- they belong in jail.

[123sidsid]

my first, first comment :D

And The sound on this vid is a lil off, couldn't hear it properly.

Maybe it's my computer though.

[03SilverMustangGT]

@spaceking66 That will never happen.

[spaceking66]

if possible please come  up with a legal way to download and burn movies .music.videogames.software etc if possible thanks

[Hopeful71]

Your mic is fine, you need to turn off your cell phone...

[670Kiester]

What ever data 'they' get about people or groups of people will be used against those same people or groups.

Evil case: Intimidation because of your politics/ beliefs etc

More likely case: Find better cleverer ways to market to/ manipulate people, keep us all running on our little hamster wheels of consumerism.

[BrutusBlackest]

@d3st88

Maybe you're right, unfortunately, I wasn't arguing for the validity of the tech. I was addressing those that feel that the technology is too invasive.

[d3st88]

@BrutusBlackest

Library? Library my ass. I might as well go back to carving my thoughts into stones and dying twenty-something.

Search engine technology is the best thing that happened in the advancement of the human intellect/entertainment/whatno­t so far.

[123sidsid]

@Snowflake70

I'm definitely guilty :P

well not in this country but maybe in another. Thank God.

[tubbymanbat]

@LokiClock yep you are right

[LokiClock]

Behavioral marketing is stalking.

[BrutusBlackest]

Simple remedy for anyone not prone to this level of privacy "invasion"- stop using search engines. Go low-tech and head to your local library. I know its a novel idea but, humor yourself.