Gian Fulgoni - comScore

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Uploaded by on Jul 9, 2010

Gian Fulgoni - comScore @ The Advertising Research Foundation Audience Measurement conference.

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  • Gian,

    You describe accurately the danger of real time data tools supplanting or displacing more longitudinal measures.

    Real time is great for topical cause and effect relationship examination.

    But it misses entirely the relationship building role of advertising.

    Jamie

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