Siamack Salari interviews Mark Michelson about the launch of the Mobile Marketing Research Association (MMRA) at the QUAL360 Conference in Milan.
The QUAL360 conference was co-organised by the Merlien Institute and the Catholic University of Milan (UCSC) on the 18-19 January 2012 in Milan, Italy.
Join us and help shape the future of Mobile Marketing Research today! For more information about MMRA and membership application, please visit: mmra-global.org
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