2009 Convio Innovator Winner: Online Fundraising

Physicians Committee for Responsible Medicine (PCRM), a nonprofit organization that promotes healthy, plant-based diets for disease prevention and modern, nonanimal methods in medical education and research, received an Innovator Award for their use of Convio Online Marketing solutions to develop a year-end giving campaign that combined an advocacy component and a matching gift challenge. As a result of the campaign, over 900 gifts generated a 300 percent increase over the previous years online campaign. PCRM Foundation partnered with Lautman Maska Neill & Company to develop the campaign.

Category:

Nonprofits & Activism

Tags:

• nptech
• nonprofit
• convio
• fundraising
• charity