Staples Managed Print Services is a new service that allows companies to optimize their internal print environment. Recognizing the need for engaging platform to promote the service to both internal and external audiences, Staples turned to CommCreative.
We developed an animated two-minute video that can be viewed online. Voiceover and onscreen text tell the story, while a paper airplane (colored Staples red) acts as a visual metaphor for the way in which Staples can swoop into an office and streamline its printing processes. The video was a big hit internally, energizing the sales staff, and is gradually being rolled out to the public.
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