ChildLine 'Ease exam stress'/Digital PR + Social Media

ChildLine commissioned us to create a national initiative to help ease exam stress among young people.

A video clip was created which featured students who found an unusual way to relieve exam stress - think TV show Glee meets Mexican wave. Two weeks before exam time we seeded the viral online, together with exam tips and stress-busting guides.

Results

•Over 100 pieces of coverage including SugarScape, The Independent and The Guardian

•Online coverage reached an audience of over 3,500,000

•Over 211,000 views of the clip in week one

•"How clever students beat exam stress" SugarScape

•"If any of you have exams coming up, we dare you to do this" Heckler Spray

Related Hot Cherry clients: NSPCC, Shelter, Comic Relief, The Blue Cross

Established in 2001, Hot Cherry is an award-winning, independent PR agency devoted to digital PR and social media.

We make brands famous online. Our digital PR and social media strategies help brands to connect with the most influential online communities across blogs, websites and social networks. We also create content like virals, apps and online games, and implement strategies to ensure they spread online.

Our approach combines an understanding of brands, digital PR, social media marketing and communications, together with creativity, strategy and technology.

We work with some of the world's best loved brands including Coca Cola, Disney, Sony PlayStation, Ford, VW, Pernod Ricard, MTV, Channel 4, E4, Philips, Jimmy Choo, Tom Ford, Tower Records, BBC, Columbia Pictures, NSPCC, Institute of Contemporary Arts, LG Group and Shelter.

Head over to our website for more information http://www.hotcherry.co.uk and join us on Facebook for the latest news and campaign exclusives http://www.facebook.com/hotcherrydigital

If you would like to discuss a new campaign, please contact us on +44(0) 207 607 2413 or email us at hello@hotcherry.co.uk

Category:

Entertainment

Tags:

• ChildLine
• Ease
• Exam
• Stress
• Children
• Classroom
• School
• Anxiety
• Results
• Glee
• Mexican
• Wave
• Digital
• PR
• Social
• Media
• Online
• Buzz
• Hot
• Cherry