Zero Carbon Homes - Consumer Perceptions

By 2016, the Government proposes that all homes will be carbon neutral. The question that thus arises is how do we create a market for such homes which are not only more expensive, but possess certain (and often false) perceptions from potential consumers?
This short video questions the locals of Camden Town in London to test their perceptions and understanding of the issue at hand.

Category:

Education

Tags:

• Green
• Futures
• zero
• carbon
• homes
• environment
• climate
• change
• global
• warming
• sustainable
• living
• renewable
• energy

[BelfastBorn2]

watching this video made me think of fluffy hills and everything green. i love being green. people are ignorant and need to be changed, one way or another! but it wasn't an equal argument, u greenies only show one side of the story...lets have some counter arguments. good first attempt though, even if its quite poorly made

[leuchtendesrosa]

people are very sceptical about the government and their intentions as they have double standards.

It also seems the younger generations are more aware of global warming and carbon neutral homes as previous generations have failed to create a sustainanable environment and they have find a solution for it.

[hanjam2008]

Good video .. the builder guy has a good point about the government wanting to be green but then building another runway at heathrow!