Search for Tomorrow - Early 80s Opening Theme

This is the opening credits from the early 1980s for the soap opera Search for Tomorrow.

Category:

Entertainment

Tags:

• soap
• opera
• search
• tomorow
• opening
• credits
• theme

[jmsweat]

Yes, I have such good memories of watching soaps and game shows at my grandparents house in the 80s and things were simpler then with just 3 channels to watch. Definitely not the same today at all!

[freeek04]

frankly I think we need to move all the soaps to air between 3 and 7pm with 7-8 for news. That way the 8 remaining shows won't suffer the same fate as so many have in my generation (Another World, for example)

[GenXorcist1976]

@andysasser

Oh OK, that makes sense. That must explain why "The Bold and the Beautiful" (even though I never watched it except for the :Lauren/Sheila catfight stuff) always aired on an independent network - KSTW here in Seattle - and NOT on the CBS affiliate KIRO for years until it got more popular, I want to say about 1995 or so. Thanks for clearing that up!

[andysasser]

@GenXorcist1976

Clearance, in this context, means that an NBC affiliate agreed to air the program. In broadcasting parlance, clearance refers to the number or percentage of affiliates airing the program. In the case of Search, I have heard anecdotally that many affiliates chose not to air Search (failed to clear the program), opting to air syndicated fare, local news, etc. in the time slot.

[GenXorcist1976]

@andysasser

I've never understood that expression "clear .... whatever program". It conjures up images of clearing a runway for take-off. What exactly does that mean, "failed to clear SEARCH"??

[andysasser]

@mark40511 - Two reasons:

1) NBC had problems clearing the show at the 12:30 slot. Many affiliates failed to clear The Doctors before Search moved, and many of these affiliates failed to clear Search. Thus, in many markets, Search left CBS and was unavailable.

2) At 12:30 on NBC, Search was now competing against The Young and the Restless, one of the most popular soaps at the time. Many fans who were loyal to CBS soaps didn't make the move to NBC with Search.

[mark40511]

I never understood why when SFT went from CBS to NBC that it went down in ratings? I mean, what difference does it make which network it's on, if you're big fan of a show, why would anyone stop watching simply because it switched networks. That always puzzled me.

[thegreenhornet95]

@jmsweat This theme is the best. They should have kept it - it's so beautiful.

[gymnastix]

@TheAngiehubbard The fifth and last "Liza Walton Kaslo Sentell Kendall" was played by Louise Gideon, proficient, but the least memorable of the quintet of actresses that played this pivotal character on "Search" for 15 years.

[gymnastix]

@TheAngiehubbard I'm actually old enough I remember Denise Nickerson as the first "Liza." Nickerson had played "Amy Jennings" on the ABC horror soap 'Dark Shadows" before joining the cast of "Search for Tomorrow," was also "Virginia" in "Willy Wonka & The Chocolate Factor y."

Following Nickerson as "Liza" was teenager Kathleen Beller, also pretty, seeming almost like an animated porcelain doll.